Comments on: Sweet Nestle in a not-so-sweet social media stomach ache

By: More Isn’t Always Merrier « The Musings of a Twenty-Something

More Isn’t Always Merrier « The Musings of a Twenty-Something — Tue, 13 Apr 2010 13:22:08 +0000

[...] The biggest social media blunders experienced by companies such as Habitat, Domino’s and Nestle have largely been due to a basic lack of understanding as to the power, reach and functionality of social media; Habitat could have done with a lesson or two in the use of Twitter hashtags (see ‘How not to use Twitter: HabitatUK as a case study’), Domino’s could have educated its employees a little more on the impact of social media (see Sebastian Barros’ ‘5 Social Media Disasters’) and Nestle could have benefitted from a bigger team of in-house and outsourced ‘SM-ees’ (see Amanda Vega’s ‘Sweet Nestle in a not-so-sweet social media stomach ache’). [...]

By: More Isn’t Always Merrier « The Cube

More Isn’t Always Merrier « The Cube — Tue, 13 Apr 2010 08:14:42 +0000

By: Anjuan Simmons

Anjuan Simmons — Tue, 06 Apr 2010 14:12:58 +0000

I wrote a blog post about Nestlé’s recent problems with protesters using social media to raise awareness about the company’s use of a palm oil supply source. It can be found here:

http://www.transmyth.com/blog/?p=529

You raise excellent points that hit on the broader issues how how large companies need to embrace social media as a way to better connect to their customers – even when they are angry.

Well done!

Anjuan Simmons

By: Amber Naslund

Amber Naslund — Sat, 10 Oct 2009 12:12:30 +0000

Amanda,

Really great stuff. Some well thought out advice and guidance.

What’s often missed by companies is that when folks are hollering in social media, it’s not always the “right answer” they’re looking for. Some things can be solved, some can’t – at least not immediately. But what they’re asking of companies is to pay attention, to be aware, and to be responsive, even if the response is “We don’t know yet, but we’ll find out.” It’s a call to attention, really. You’ve laid out some great considerations here. Thanks for the post, and the shoutout.

Best,
Amber Naslund
Director of Community, Radian6
@ambercadabra

By: Darian Shimy

Darian Shimy — Fri, 09 Oct 2009 15:58:38 +0000

Amanda,

Great article! I’ve seen too many companies have immature responses to social media criticism. This is a new space for a lot of them and they fear the lack of control they have over the space. Thanks!

BTW: To your point on number 7, we too (Biz360) help companies monitor and engage social media.

Darian Shimy, Biz360