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social media branding

Outsourcing Social Media – Good Business Move or Fake Dialogue?

December 18, 2009

A lot of businesses are turning to outsourcing social media due to either budgetary restraints or lack of knowledge or expertise in this area. However, a lot of “insiders” are questioning this move, especially around message and conversation and how this impacts the authentic voice of an organization. But, business people argue it’s better to [...]

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