Freaking out over Google Caffeine? Relax….

August 15, 2009

Today I’ll use our blog to post a response to our current clients and the inquiries we’ve received over the last week with regard to Google’s Caffeine release. While VERY elementary in explanation, we wanted to break it down to the terms that make sense to you (heavy geek to human translation here.)  None of [...]

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Is Your Social Media Agency Social?

August 11, 2009

In our industry as a social media agency, much like every other industry, there are “leaders” that rise to the top. Most of the time, the “leaders” are seen as the ones you see in the press most, or the ones that have written books, or the ones that have enough ad budget to extend [...]

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What Does Twitter Mean – Top 20 Things to Know

August 1, 2009

Twitter 101 – 20 things to know, do and not do from Amanda Vega

What is Twitter – What does Twitter mean? Twitter is a microblogging tool that allows you to keep people updated in real time – much like instant messenger, but with reach to multiple people at one time.
How to select a [...]

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Social Media Targeting “Influencers” is Stupid

June 25, 2009

I spent last week in my NY office working with some clients and also courting a new agency partnership. As with all of our presentations, we come up with different and hopefully clever ways to explain how we manage social media – and how it differs from other agencies or experts that may have reached [...]

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Social Media for Marketing Locally

June 23, 2009

Excerpt from guest blogger Gelie Akhenblit, NetworkingPhoenix.com – When we think social media, we think HUGE! It’s a global phenomenon that has no boundaries. For the most part, it’s so vast that we can’t even wrap our minds around it.
Now the question becomes, is there a way to ‘dumb’ it down? Is there a way [...]

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Why Our Website Doesn’t Suck, But Yours Might

May 30, 2009

In the last couple of weeks I’ve had two questions/comments about our website. Specifically, one person asked why our site didn’t look like a “social media website” since we are the oldest social media agency in the world, and the other asked how on earth we could have a black site with white text since [...]

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Swine flu is just, well, the flu – so here’s some free stuff

May 7, 2009

Can I just say I’d much rather be part of a statistical group such as “rare multi-billion dollar lottery winners” or “one of the few that got paid to just be snarky…” but alas, I was part of a pandemic – so they say. So, since I have nothing that isn’t politically fired to say, [...]

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HDTV Future Advertising?

April 13, 2009

Today I am working from home and have my nice new flat panel on the wall next to my desk, which is really great. I hate to admit it, but yes, I watch The Young and the Restless and have since I was a small child. Today I have the luxury of watching it live, [...]

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What NOT to learn from Southwest Airlines

March 20, 2009

I have read numerous articles about how great Southwest Airlines is. There are a ton of Tweets with fans raving. And I would have to say that a year or so ago I was at least respectful of the then lowcost airline, even though I only fly them to Vegas and LA. (You guys all [...]

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Few Social Media Software Companies Understand Social Media

March 14, 2009

Our agency has been handling social media management since before it had a name. We posted one of the first blogs (back when it was called an online journal) and had one of the first 500 podcasts (before you could even use video.) As a matter of fact, Amanda was a spokesperson for the first [...]

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