Outsourcing Social Media – Good Business Move or Fake Dialogue?

December 18, 2009

A lot of businesses are turning to outsourcing social media due to either budgetary restraints or lack of knowledge or expertise in this area. However, a lot of “insiders” are questioning this move, especially around message and conversation and how this impacts the authentic voice of an organization. But, business people argue it’s better to [...]

Read the full article →

Does Social Media Influence or Drive Revenue?

October 30, 2009

Blog Throwdown:
Show me the money! No, wait…’Give me followers or give me Internet marketing death’. No, no…’I just posted to say, ‘please buy now’ (set to Stevie Wonder’s I Just Called To Say I Love You).
With the every growing adoption of social media for business use as part of today’s corporate and marketing strategy, the [...]

Read the full article →

Sweet Nestle in a not-so-sweet social media stomach ache

October 8, 2009

There has long been controversy about Nestle. The issues started in the 70’s with boycotts surrounding their formula and products for various reasons.  And while boycotts are not new, they are particularly interesting and additionally fueled now with the increasingly widespread use and acceptance of social media.
In recent weeks, Nestle has found themselves in an [...]

Read the full article →

How Twitter Extremists Can Harm Your Brand

September 30, 2009

For those of you that follow me on Twitter you know that I don’t shy away from personal opinion, banter, or heated conversation. I actually enjoy open dialog in person or online.  Yesterday, I posted something to the effect of whether or not I should post pictures to Facebook from a recent charity event I [...]

Read the full article →

Economics of the Airline Industry – First Class is Not Created Equal…

August 28, 2009

Today I write to you from a first class seat aboard a Delta/Northwest flight (and seriously, this merger is less than smooth from the consumers end) which along with an article in today’s Wall Street Journal by Karen Blumenthal, “How I Got Burned by Beanie Babies” prompted me to think about “luxury” items and the [...]

Read the full article →

Five Personal PR Pet Peeves

August 19, 2009

The following is a guest post from PR Consultant & Author, Linda VandeVrede
On most days I am really fascinated by public relations. There are a few things, however, that always seem to get under my skin and ruin the moment when I come across them. I call them my personal PR pet peeves.

Magazine websites [...]

Read the full article →

Freaking out over Google Caffeine? Relax….

August 15, 2009

Today I’ll use our blog to post a response to our current clients and the inquiries we’ve received over the last week with regard to Google’s Caffeine release. While VERY elementary in explanation, we wanted to break it down to the terms that make sense to you (heavy geek to human translation here.)  None of [...]

Read the full article →

Is Your Social Media Agency Social?

August 11, 2009

In our industry as a social media agency, much like every other industry, there are “leaders” that rise to the top. Most of the time, the “leaders” are seen as the ones you see in the press most, or the ones that have written books, or the ones that have enough ad budget to extend [...]

Read the full article →

What Does Twitter Mean – Top 20 Things to Know

August 1, 2009

Twitter 101 – 20 things to know, do and not do from Amanda Vega

What is Twitter – What does Twitter mean? Twitter is a microblogging tool that allows you to keep people updated in real time – much like instant messenger, but with reach to multiple people at one time.
How to select a [...]

Read the full article →

Social Media Targeting “Influencers” is Stupid

June 25, 2009

I spent last week in my NY office working with some clients and also courting a new agency partnership. As with all of our presentations, we come up with different and hopefully clever ways to explain how we manage social media – and how it differs from other agencies or experts that may have reached [...]

Read the full article →

← Previous Entries

Next Entries →