Don’t Wear Cheap Shoes, Cheap Suits or A Cheap Web Site

Do you remember when judgment of a person based on their clothes began way back in junior high?  The importance of the right designer jeans, or the real converse versus the knock-offs was vital in your destined position in the proverbial food chain that was popularity.  Yes, indeed, as trite as it may seem, the outward visual presentation of yourself, whether it’s PC or not to say, is exactly what at the very least, begins your status position on our society. The same is true today of you and your brand.

Every successful sales person will tell you that a nice car and clothing is vital to a high closing ratio. People don’t want to buy from those that seem less successful than themselves. They want to strive to have more, be more, make more. And they want to, need to, believe that whatever you are selling, and whatever you have done, will bring them that result.  The same is true of services that an agency like ours manages.  A client won’t sign for you to do marketing for them, if your marketing is sub par.

So, today when we were approached by a potential client to help them with social media, and we went to their web site to find a site that wasn’t only outdated, but downright an antique, I was forced to have them revisit their brand position.  Their services require that a customer invest well over $20K with them. Yet their site screams “we don’t have any money, and don’t really know what we are talking about.”  While other agencies would have simply taken the requested business – and jump into social media – we talked them through the real need they had which was to redesign their website and reposition their brand to fall in line with their price points and expertise. Without that, all of the blogging and social media in the world isn’t going to help them. People won’t convert. And that’s not good for anyone.

So much like in junior high school where the right jeans mattered, the right website matters today.  Your brand and website that conveys that brand need to fall in line with where you want to be positioned in the food chain. It is a popularity contest, right or wrong. And much like you put on your best new outfit on the first day of school, you want to be your best dressed when a new potential customer finds your site.

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Tagged as: brand position, online marketing results, successful sales