From the category archives:

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Acquiring Executive Managements Buyoff on Social Media Risk

April 9, 2010

If you have followed my advice thus far, you now have some sort of risk framework and assessment of your social media footprint. How accurate and encompassing this footprint is thus far is probably difficult to establish, but it is still relevant information regarding your company. What can you do to bring it to managements [...]

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Making Compliance a Priority for Company Longevity

April 2, 2010

Yesterday the SEC announced their first Chief Compliance Officer, Kathleen Griffin. This newly created position is focused on internal employee compliance. This announcement had me thinking that even a regulatory body such as the SEC has internal employee compliance issues that need to be addressed. More and more companies are seeing the value of creating [...]

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Navigating Towards Compliant Advertising

March 15, 2010

Today in the Phoenix Business Journal there was an article in regards to an FTC fine made to the company LifeLock. The fine was due to the type of advertising LifeLock was doing, and the FTC felt that there were unsubstantiated claims being made. The company was using the word “guarantee” which is a red [...]

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Sweet Nestle in a not-so-sweet social media stomach ache

October 8, 2009

There has long been controversy about Nestle. The issues started in the 70’s with boycotts surrounding their formula and products for various reasons.  And while boycotts are not new, they are particularly interesting and additionally fueled now with the increasingly widespread use and acceptance of social media.
In recent weeks, Nestle has found themselves in an [...]

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Continental Airlines Versus US Airways: It’s NOT All the Same First Class

October 14, 2008

Most of you know that I am somewhat of a travel snob. I like to think of it more of a safety issue. Not that being in first class is actually “safer” in terms of air disaster, but that I travel frequently and have a very low tolerance for casual travelers. (Ok, yes, and a [...]

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Emergency Economic Stabilization Act of 2008 (H.R.1424)

October 4, 2008

Many have been calling and asking where you find valid information on the latest bills in Congress. Here is the link direct from the government itself. I say trust this resource over others that may alter the documentation. You can find this by going to http://www.house.gov and the link on the left hand side. Here [...]

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There’s No “Privacy” in Social

October 4, 2008

For the first time this week I encountered someone that started following me on Twitter  who had their account set to “private.”  While I’ve seen this in mySpace, which I also think is silly for anyone over the age of 18, I never once thought anyone would have the audacity to privatize a FREE micro-blogging and uber [...]

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Social Networking Sites Getting Love

March 15, 2007

Today, I was quoted in a great article written by Tim Gray of TechNewsWorld.
I had a wonderful interview with Tim and we talked about a bazilion things that center around social media and where it’s going. Some of my other points I shared were that (a) companies are now trying to embark on a [...]

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The Revolution in Marketing: Social Media

March 2, 2007

Yesterday, I was lucky enough to speak at a conference created by Francine Hardaway and graciously hosted by Joan Koerber Walker of ASBA. The Revolution in Marketing Conference brought together some amazing speakers and attendees both locally and from afar, and most importantly proved that social media is indeed a part of outreach that [...]

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Want your marketing to work? ANSWER YOUR PHONE!

September 22, 2006

Okay, so how many of you have worked with clients that swear marketing and advertising doesn’t work? How many have been told that PR didn’t increase their bottom line? And how many of you clearly know that it’s not YOUR part in the puzzle, but indeed THEIRS that unraveld the campaign and netted [...]

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