From the category archives:

social media

Is Your Social Media Agency Social?

August 11, 2009

In our industry as a social media agency, much like every other industry, there are “leaders” that rise to the top. Most of the time, the “leaders” are seen as the ones you see in the press most, or the ones that have written books, or the ones that have enough ad budget to extend [...]

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What Does Twitter Mean – Top 20 Things to Know

August 1, 2009

Twitter 101 – 20 things to know, do and not do from Amanda Vega

What is Twitter – What does Twitter mean? Twitter is a microblogging tool that allows you to keep people updated in real time – much like instant messenger, but with reach to multiple people at one time.
How to select a [...]

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Social Media Targeting “Influencers” is Stupid

June 25, 2009

I spent last week in my NY office working with some clients and also courting a new agency partnership. As with all of our presentations, we come up with different and hopefully clever ways to explain how we manage social media – and how it differs from other agencies or experts that may have reached [...]

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Social Media for Marketing Locally

June 23, 2009

Excerpt from guest blogger Gelie Akhenblit, NetworkingPhoenix.com – When we think social media, we think HUGE! It’s a global phenomenon that has no boundaries. For the most part, it’s so vast that we can’t even wrap our minds around it.
Now the question becomes, is there a way to ‘dumb’ it down? Is there a way [...]

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Swine flu is just, well, the flu – so here’s some free stuff

May 7, 2009

Can I just say I’d much rather be part of a statistical group such as “rare multi-billion dollar lottery winners” or “one of the few that got paid to just be snarky…” but alas, I was part of a pandemic – so they say. So, since I have nothing that isn’t politically fired to say, [...]

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Few Social Media Software Companies Understand Social Media

March 14, 2009

Our agency has been handling social media management since before it had a name. We posted one of the first blogs (back when it was called an online journal) and had one of the first 500 podcasts (before you could even use video.) As a matter of fact, Amanda was a spokesperson for the first [...]

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There is no old media and there is no new media. Stop saying it. Now.

March 3, 2009

PR companies are struggling. Ad agencies are freaking out. And clients are desperate for an answer to their problems. As budgets get cut, advertising and marketing activities are often the first to go to the chopping block–which, of course, leads LESS future sales, spelling increasing doom for many companies. And now, here they all come [...]

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Social Media Captures Aftermath of Man Jumping off Moving Plane

January 20, 2009

On flight #4531 on Delta from Salt Lake to Phoenix, January 20th at 3:01pm, a man jumped off the plane before it got to the gangway. We were still moving when he jumped off and ran away and passengers were screaming “stop the plane” and the flight attendants called the pilot (I was  in first [...]

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Presidential Campaigns Using Social Media….kinda

June 25, 2008

I wish I had the time to uncover all of the links to all of the attempts of the presidential candidates to forge into social media, but I quite frankly don’t have the desire. I write this post after hearing in the background once again on “The O’Reilly Factor” a review of the various forays [...]

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“We meant to do that” and other random quotes

February 12, 2008

I’m not sure why, but it always amazes me that people cannot simply accept the knowledge of others, or even better, perhaps thank them for sharing that useful intellectual property.  Everyday, especially when speaking to small clients, you hear funny little quotes; most of them tied to an odd sort of defense mechanism than anything [...]

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