From the category archives:

social media

You’re Using Twitter Wrong (and Other Egotistical Stuff Social Media Experts Claim)

February 18, 2010

Let’s be honest, us “social media experts” are a bit arrogant. We work in a world that has been around for years, but is seemingly new to most, giving us a certain level of commendable expertise that few others have. We also collectively truly do create the fate and reality of companies in our space – [...]

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How to Begin to Address your Social Media Risks

February 9, 2010

Ok, so now you know that every company is guilty by association when it comes to social media.  You have accepted that your company is exposed to some sort of risk.  So now, what do you do to start addressing that risk?
There are a lot of boiler plate policies and procedures out there, but every [...]

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Risks vs. Rewards

February 2, 2010

Post written by: Cassandra Luppens, Controls & Risk Compliance Expert
Here we are in the 21st century.  We monitor our trading, we monitor our friends, we get real time information (or as real time as we can), yet big brother is still trying to hold us back.  Why is it that so many of corporate america can’t [...]

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Outsourcing Social Media – Good Business Move or Fake Dialogue?

December 18, 2009

A lot of businesses are turning to outsourcing social media due to either budgetary restraints or lack of knowledge or expertise in this area. However, a lot of “insiders” are questioning this move, especially around message and conversation and how this impacts the authentic voice of an organization. But, business people argue it’s better to [...]

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Does Social Media Influence or Drive Revenue?

October 30, 2009

Blog Throwdown:
Show me the money! No, wait…’Give me followers or give me Internet marketing death’. No, no…’I just posted to say, ‘please buy now’ (set to Stevie Wonder’s I Just Called To Say I Love You).
With the every growing adoption of social media for business use as part of today’s corporate and marketing strategy, the [...]

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Sweet Nestle in a not-so-sweet social media stomach ache

October 8, 2009

There has long been controversy about Nestle. The issues started in the 70’s with boycotts surrounding their formula and products for various reasons.  And while boycotts are not new, they are particularly interesting and additionally fueled now with the increasingly widespread use and acceptance of social media.
In recent weeks, Nestle has found themselves in an [...]

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How Twitter Extremists Can Harm Your Brand

September 30, 2009

For those of you that follow me on Twitter you know that I don’t shy away from personal opinion, banter, or heated conversation. I actually enjoy open dialog in person or online.  Yesterday, I posted something to the effect of whether or not I should post pictures to Facebook from a recent charity event I [...]

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Is Your Social Media Agency Social?

August 11, 2009

In our industry as a social media agency, much like every other industry, there are “leaders” that rise to the top. Most of the time, the “leaders” are seen as the ones you see in the press most, or the ones that have written books, or the ones that have enough ad budget to extend [...]

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What Does Twitter Mean – Top 20 Things to Know

August 1, 2009

Twitter 101 – 20 things to know, do and not do from Amanda Vega

What is Twitter – What does Twitter mean? Twitter is a microblogging tool that allows you to keep people updated in real time – much like instant messenger, but with reach to multiple people at one time.
How to select a [...]

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Social Media Targeting “Influencers” is Stupid

June 25, 2009

I spent last week in my NY office working with some clients and also courting a new agency partnership. As with all of our presentations, we come up with different and hopefully clever ways to explain how we manage social media – and how it differs from other agencies or experts that may have reached [...]

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