From the category archives:

public relations

Five Personal PR Pet Peeves

August 19, 2009

The following is a guest post from PR Consultant & Author, Linda VandeVrede
On most days I am really fascinated by public relations. There are a few things, however, that always seem to get under my skin and ruin the moment when I come across them. I call them my personal PR pet peeves.

Magazine websites [...]

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Swine flu is just, well, the flu – so here’s some free stuff

May 7, 2009

Can I just say I’d much rather be part of a statistical group such as “rare multi-billion dollar lottery winners” or “one of the few that got paid to just be snarky…” but alas, I was part of a pandemic – so they say. So, since I have nothing that isn’t politically fired to say, [...]

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Why Ad Agencies, Public Relations, Blogging and Activities in Social Media Are a Natural Fit

December 19, 2008

Many PR professionals are familiar with HARO (Help a Reporter Out)  run by Peter Shankman. We all live for his daily updates of reporters wanting help with articles so we can pitch our clients. I personally thrive on the Twitter updates which allow me great opportunities to beat others since I’m armed with an iPhone [...]

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Ad Agency Genius…the LG Campaign I bigpuffyheart

April 29, 2008

For all of you that accuse me of “hating ad agencies” and “not appreciate brand managers” here is one for you.  This campaign is one of the rare (in a sea of thousands of really crappy campaigns you see very few that are genius) examples of where ad agency dollars pay off (and where they [...]

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Writers versus PR Professionals – where’s the disconnect?

July 20, 2007

Today’s prize for my “puzzled look of the day award” goes to writers that flame PR professionals for sending them releases and inquiries. Now, first, let me clarify that we are talking about information that DOES relate to their publication or blog, at least insofar as THEY have offered the researchers at the various [...]

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The Revolution in Marketing: Social Media

March 2, 2007

Yesterday, I was lucky enough to speak at a conference created by Francine Hardaway and graciously hosted by Joan Koerber Walker of ASBA. The Revolution in Marketing Conference brought together some amazing speakers and attendees both locally and from afar, and most importantly proved that social media is indeed a part of outreach that [...]

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