From the category archives:

marketing

Acquiring Executive Managements Buyoff on Social Media Risk

April 9, 2010

If you have followed my advice thus far, you now have some sort of risk framework and assessment of your social media footprint. How accurate and encompassing this footprint is thus far is probably difficult to establish, but it is still relevant information regarding your company. What can you do to bring it to managements [...]

Read the full article →

Was ‘flower power’ a political movement or a fashion trend?

March 13, 2009

To me, it’s fascinating how popular culture influences fashion, and fashion influences pop culture. In the 1920s, for example, women won the right to vote, and a certain liberation followed. Flappers flew, women threw off their bustles and girdles, and in some cases, even in high society, they threw off their undergarments altogether – witness [...]

Read the full article →

Don’t Wear Cheap Shoes, Cheap Suits or A Cheap Web Site

February 3, 2009

Do you remember when judgment of a person based on their clothes began way back in junior high?  The importance of the right designer jeans, or the real converse versus the knock-offs was vital in your destined position in the proverbial food chain that was popularity.  Yes, indeed, as trite as it may seem, the [...]

Read the full article →

Ad Agency Genius…the LG Campaign I bigpuffyheart

April 29, 2008

For all of you that accuse me of “hating ad agencies” and “not appreciate brand managers” here is one for you.  This campaign is one of the rare (in a sea of thousands of really crappy campaigns you see very few that are genius) examples of where ad agency dollars pay off (and where they [...]

Read the full article →

“We meant to do that” and other random quotes

February 12, 2008

I’m not sure why, but it always amazes me that people cannot simply accept the knowledge of others, or even better, perhaps thank them for sharing that useful intellectual property.  Everyday, especially when speaking to small clients, you hear funny little quotes; most of them tied to an odd sort of defense mechanism than anything [...]

Read the full article →

Ohhhh…Everything 2.0

January 30, 2008

Today I feel like I’m in a time machine, or having flashbacks, or some mixture of both.  When monitoring the feeds coming in from writers that are seeking sources for stories, one of the requests for someone to comment on “sales 2.0″ and it led me back to my early days at AOL when we were working [...]

Read the full article →

The coolest toy and best marketing I’ve seen in a long time

November 30, 2007

It’s rare that as an adult you find a toy that makes you just smile and want to write a letter to Santa begging for one.  While at ad:tech in NYC a few weeks ago, we encountered the coolest toy ever called the Pleo.  http://www.flickr.com/photos/e-storm/2039101458/ This little dinosaur responds to touch, makes cool noises, and is [...]

Read the full article →

Writers versus PR Professionals – where’s the disconnect?

July 20, 2007

Today’s prize for my “puzzled look of the day award” goes to writers that flame PR professionals for sending them releases and inquiries. Now, first, let me clarify that we are talking about information that DOES relate to their publication or blog, at least insofar as THEY have offered the researchers at the various [...]

Read the full article →

Social Networking Sites Getting Love

March 15, 2007

Today, I was quoted in a great article written by Tim Gray of TechNewsWorld.
I had a wonderful interview with Tim and we talked about a bazilion things that center around social media and where it’s going. Some of my other points I shared were that (a) companies are now trying to embark on a [...]

Read the full article →

The Revolution in Marketing: Social Media

March 2, 2007

Yesterday, I was lucky enough to speak at a conference created by Francine Hardaway and graciously hosted by Joan Koerber Walker of ASBA. The Revolution in Marketing Conference brought together some amazing speakers and attendees both locally and from afar, and most importantly proved that social media is indeed a part of outreach that [...]

Read the full article →

← Previous Entries