From the category archives:

consulting

Acquiring Executive Managements Buyoff on Social Media Risk

April 9, 2010

If you have followed my advice thus far, you now have some sort of risk framework and assessment of your social media footprint. How accurate and encompassing this footprint is thus far is probably difficult to establish, but it is still relevant information regarding your company. What can you do to bring it to managements [...]

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“We meant to do that” and other random quotes

February 12, 2008

I’m not sure why, but it always amazes me that people cannot simply accept the knowledge of others, or even better, perhaps thank them for sharing that useful intellectual property.  Everyday, especially when speaking to small clients, you hear funny little quotes; most of them tied to an odd sort of defense mechanism than anything [...]

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Writers versus PR Professionals – where’s the disconnect?

July 20, 2007

Today’s prize for my “puzzled look of the day award” goes to writers that flame PR professionals for sending them releases and inquiries. Now, first, let me clarify that we are talking about information that DOES relate to their publication or blog, at least insofar as THEY have offered the researchers at the various [...]

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Social Networking Sites Getting Love

March 15, 2007

Today, I was quoted in a great article written by Tim Gray of TechNewsWorld.
I had a wonderful interview with Tim and we talked about a bazilion things that center around social media and where it’s going. Some of my other points I shared were that (a) companies are now trying to embark on a [...]

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The Revolution in Marketing: Social Media

March 2, 2007

Yesterday, I was lucky enough to speak at a conference created by Francine Hardaway and graciously hosted by Joan Koerber Walker of ASBA. The Revolution in Marketing Conference brought together some amazing speakers and attendees both locally and from afar, and most importantly proved that social media is indeed a part of outreach that [...]

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What’s Great About Phoenix, and How Some Miss it, Entirely

August 29, 2006

It’s always interesting to me how everyone, including our local government, insists on selling Phoenix on it’s weather. It’s programmed in all of us to say, “it’s a dry heat,” and “it’s only hot three months out of the year.” That’s not true. At all.
So, you ask, why the heck do I live here now? [...]

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