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Amanda Vega

Amanda Vega

7020 E. Acoma Dr. Scottsdale, AZ 85254

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Amanda Vega Consulting works with clients and agencies alike. Using over 17-years of interactive and traditional advertising, marketing and public relations experience, our team aims to educate businesses and individuals about how technology fits into an overall business strategy to help them market smarter and more efficiently. Whether it be the development of a core brand and identity, a Web site redesign complete with search engine optimization, social media, and CRM tools, or a formal public relations plan tied into marketing and advertising outreach activities, Amanda Vega Consulting takes an approach much like that of McKinsey and Company where a team of subject matter experts to work on your project rather than a group of generalists.

Our firm plans, executes and manages the following core competencies.

• Web site development and management
• Technology integration and custom software applications
• Search engine optimization and marketing
• Public relations
• Advertising (traditional and online)
• Marketing (traditional and online)
• Special events (grand openings, location integration, red carpet, etc.)
• Special Promotions
• Identity/Brand management including crisis management
• Email marketing
• Analytics (business, online, integrated)
• Social Media (complete development and management – not just throwing up a blog)
• Product sourcing and manufacturing

Amanda Vega began her career at AOL as a chat moderator 17 years ago. During her tenure at AOL she directly helped to develop and rollout Instant Messenger and Love@AOL (now Match.com’s technology.) Amanda has an MBA from Columbia University and has also completed graduate work at the Wharton School of Business. After selling her second firm to Ogilvy and Mather in 2000, she moved to New York City and opened Amanda Vega Consulting. She is also a published author of “PR in a Jar”

The Order of Operations in Social Media

July 13, 2010

Do you remember when you were in elementary school and they taught you the order of operations to do math? I am still amazed how wonderful little memorization techniques like this still stick in our old brains. (“Please Excuse My Dear Aunt Sally” for those of you that are coming up blank stands for: parenthesis, [...]

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The Constant Devaluation of Social Media (and Entrepreneurship)

May 10, 2010

This week I attend the Networking Phoenix signature event that happens quarterly. Well executed, and full of bodies (certainly well over the 800 that had RSVP’d online) I have to say a kudos to Gelie for her hard work and making her concept come to life over the last year.  Of course, like any other [...]

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iPad Review

April 12, 2010

Okay, so I’ve had my iPad for over a week now (yes, always an early adopter.) I premise this post with a few things. First, I already have many other Apple products including a Macbook Pro, a MacAir, various iPod versions and the like. I also have the first edition of the Kindle that I [...]

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You’re Using Twitter Wrong (and Other Egotistical Stuff Social Media Experts Claim)

February 18, 2010

Let’s be honest, us “social media experts” are a bit arrogant. We work in a world that has been around for years, but is seemingly new to most, giving us a certain level of commendable expertise that few others have. We also collectively truly do create the fate and reality of companies in our space – [...]

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Risks vs. Rewards

February 2, 2010

Post written by: Cassandra Luppens, Controls & Risk Compliance Expert
Here we are in the 21st century.  We monitor our trading, we monitor our friends, we get real time information (or as real time as we can), yet big brother is still trying to hold us back.  Why is it that so many of corporate america can’t [...]

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Outsourcing Social Media – Good Business Move or Fake Dialogue?

December 18, 2009

A lot of businesses are turning to outsourcing social media due to either budgetary restraints or lack of knowledge or expertise in this area. However, a lot of “insiders” are questioning this move, especially around message and conversation and how this impacts the authentic voice of an organization. But, business people argue it’s better to [...]

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Does Social Media Influence or Drive Revenue?

October 30, 2009

Blog Throwdown:
Show me the money! No, wait…’Give me followers or give me Internet marketing death’. No, no…’I just posted to say, ‘please buy now’ (set to Stevie Wonder’s I Just Called To Say I Love You).
With the every growing adoption of social media for business use as part of today’s corporate and marketing strategy, the [...]

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Sweet Nestle in a not-so-sweet social media stomach ache

October 8, 2009

There has long been controversy about Nestle. The issues started in the 70’s with boycotts surrounding their formula and products for various reasons.  And while boycotts are not new, they are particularly interesting and additionally fueled now with the increasingly widespread use and acceptance of social media.
In recent weeks, Nestle has found themselves in an [...]

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How Twitter Extremists Can Harm Your Brand

September 30, 2009

For those of you that follow me on Twitter you know that I don’t shy away from personal opinion, banter, or heated conversation. I actually enjoy open dialog in person or online.  Yesterday, I posted something to the effect of whether or not I should post pictures to Facebook from a recent charity event I [...]

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Economics of the Airline Industry – First Class is Not Created Equal…

August 28, 2009

Today I write to you from a first class seat aboard a Delta/Northwest flight (and seriously, this merger is less than smooth from the consumers end) which along with an article in today’s Wall Street Journal by Karen Blumenthal, “How I Got Burned by Beanie Babies” prompted me to think about “luxury” items and the [...]

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