Today I am working from home and have my nice new flat panel on the wall next to my desk, which is really great. I hate to admit it, but yes, I watch The Young and the Restless and have since I was a small child. Today I have the luxury of watching it live, and not on my Tivo. I look up at the screen and notice the letterbox-like treatment of the show, likely due to the HDTV broadcast of the show and on both sides of the screen there is a solid graphic saying “CBS 5 HD” permanently displayed. While it’s a bit annoying, it made me think…could that space one day be reserved for advertising much like the outer bounds of a screen on a website?
It seems like a logical next step that traditional media could take to bring in more interactive ad dollars. You could wrap General Mills products in the sidebar, load interesting facts about the characters or actors, or even wrap in interactive polls to take during the show to keep people interested and engaged. A completely annoying idea, yes. But, a genius one to answer the depletion of TV.
I wonder how I would react to something like this. I wonder if it would become mainstream and then fade into the blinders that we all now naturally have to advertise online in the same regard. What are your thoughts?
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Would make some shows much more interesting! Like pop-up video on VH1.